Find international prospects for your local business!

“Think global, act local”, this saying is 100% true for online business. Though the company gets a lot of attention in all the countries, it still has various obstacles to cross to reach out to the right audience. In this article, we will be learning about those roadblocks and how to overcome them.

The three most common concerns while running a global business are, 

  • language
  • targeting 
  • localization

Language: Of course, English is the universal language but not everyone uses it to communicate. If your website offers content only in English, then you’re limiting your scope of growth. 

Depending upon the countries you cater to, present your website in their language. The audience will find your company reliable because of your versatility, and you will get higher offers!

Targeting: When you decide to open for the global market, research which countries and languages suit your product best. The next action plan is to choose between going multiregional and multilingual. 

Let’s say if Spain is your target country, then running a website with Spanish translation would work best. However, if you target only the language, you will have an audience from every Spanish speaking country.

Localization: Different factors go into localization. For instance, when you run a website with different languages, you also need to consider the standard measurements of the given country. 

Not every country follows the same measuring standards. So, carefully mention those along with your office timings in different time zones. If the customer from the UK needs to contact you (in Canada), then providing them with contact details with timezones makes it easy to communicate.

Once you can manage these three things above, the rest of the marketing game becomes as easy as local marketing.

Here are some tips to improve your visibility,

Authentic translation

If you’re bilingual or multilingual, you’d understand that search engines don’t do a great job translating. It shows you the meaning of each word but, in that process, the machine misses to express the essence.

Here is where human intervention is required. Instead of using a simple translator application, invest in a copywriter who would do a great job compared to the computer. Since the end-user here is also a human reading the content, a human’s touch seems more legible.

Local SEO

Local SEO is becoming eminent in today’s world. If you have an office in the target country, nothing’s more profitable than this. Use your SEO tactics to gather attention from the neighborhood.

Gather contacts of the potential customers and send them newsletters or promotional emails for publicity. Find contacts using Its Gmail extension allows you to check the hierarchy of contacts of a given company that helps you answer the question, “how to find people’s email address“.

Following tradition

When advertising locally, consider using traditional forms of media too. Share creative flyers in the vicinity, provide your contact details to the local contact list. 

While online media does get you enough attention, offline media helps those who don’t use smartphones. That way, you can capture all types of audiences.


James Harrison: James, a supply chain expert, shares industry trends, logistics solutions, and best practices in his insightful blog.