Ensuring That Your Business Doesn’t Receive Returned Products

One of the worst experiences for retail executives or business owners on online platforms is product returns. Product returns are a nightmare, as there is more to lose than the product’s cost itself. Businesses lose time and resources in packaging, shipping through a logistics carrier with reverse logistics solutions, and arranging the pickup and return. But the most important thing that they end up losing is the customer itself. So, how do you stop product returns from happening? Let’s find out.

Use of proper product images

Using proper product images is a good way to ensure that customers do not return products. It may seem like a no-brainer, but the number of product pages we see containing a single picture of a product is astounding.   Items have several sides, angles, and concealed attributes that customers want to see. This can be done elegantly by offering a 360-degree view of products. This can be particularly useful for electronic items or furniture. With proper product images, customers have an exact idea of what they are buying, resulting in less disappointment upon arrival of products, and eventually low returns.

Use of videos

Videos bring products to life and are heavily useful for reducing product returns. They can be used mainly to sell clothing and home products, two categories with the highest returns. Videos also help customers to know about the features, working, and benefits effectively. This can, in turn, help to reduce the number of returns of the products.

Detailed product description

Product descriptions are the identity of the product. They are great not only for search engine optimization (SEO) but also for customers to decide if the product is the right one. Descriptions need to be explicit about product details, so the customers well understand that product. Product descriptions must also be written in such a way as that explains the features and benefits of the products easily. Since the customer will have complete prior information about the product, it will unlikely result in a product return.

Product reviews

Product reviews are essential for the sale of the products. But, they are also an amazing way to stop product returns. Most of the customers check and refer to reviews and ratings of the products while purchasing the product. Reviews and ratings help customers relate to the product experiences of other customers. Depending upon the review, customers will either buy or look for a similar product from a competitor.   Retailers and business owners must ensure that they display the product reviews and ratings and convince the customers who have purchased the products to write reviews and give ratings.

Online support

Consumers often have questions even after reading the product descriptions. Many customers quit the online purchase process when they don’t find any suitable answers for their queries. Even if customers buy the product, they are bound to return them due to a lack of expertise in using them. To avoid this, questions must be encouraged from customers, and also answers must be provided in an easy-to-understand manner. Also, regular interactions must be held with customers to get their feedback to understand the common questions.

Product packaging

Many products are damaged during their shipping. This is one of the major reasons that results in product returns. Thus, care must be taken while packing the product. It must be packed to keep the product’s journey in mind avoiding any damage. Similarly, you also need to consider the type of product, its exterior packaging, fragility, and other factors. Thus, have as many protective layers as possible to ensure that the product reaches the customer safe and sound.

These things, if followed diligently, can greatly help in reducing product returns. This helps save finances and reputation and ensures that you get a satisfied and loyal customer for a lifetime.


James Harrison: James, a supply chain expert, shares industry trends, logistics solutions, and best practices in his insightful blog.